The hunger games is set in the future where one boy and girl is chosen randomly from each district and they are then made to fight for their lives to be the only survivor of the 24 contestants. This movie is based on a book written by Suzanne Collins which is aimed at young adults. Lionsgate bought the rights of this book in 2009 and tried promoting the video , this made promoted the film which was going to be made, this is a good example of synergy.
This was a great success and within 3 days it made a gross of $155,000,000 (£97.4m) just in the USA and a further $59,250,000 (£37.2m) outside of the USA. This is a massive amount of money earned in the first 3 days, even when there movie budget is around $78,000,000 (£49m)
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